Cidre | Perfectly Composed for Your Palate
YouTube Video: Perfectly composed for your palate
Telly award, Bronze, online video — food & beverage & Cinematography
Open up the sophisticated world of Stella Artois Cidre.
Clients wanted a video that would feature slow motion footage of the product, give users an occasion to drink, and show off the cider's flavor profile.
The result was the above — a video that still makes me pretty thirsty. I got to write, pitch, drive storyboards, and work closely with a composer to help get this jazzy piece shipped. Seeing a high-speed Cinebot in action was also pretty sweet.
Social content also got a lot of love. We created Instagram-worthy brunch shoots. We also drew inspiration from the illustrated packaging, and minimalist advertising of the 50's and 60's, to create beautiful product shots. Copy and post copy spoke directly to flavor profile, enticing drinkers to give Cidre a try.
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