Arctic Zero | Get Your Dessert On
A 15 lb. dumbbell spoon helps Arctic Zero fans burn off a low-cal pint while they’re eating it.
ARCTIC ZERO | PINT CRUSHER
Telly Award, silver, branded content campaign — social
Do you even dessert, bro? Arctic Zero is so low-cal you can practically burn it off while eating it, but we wanted to help fit fans get to the finish line. So, we created a 15lb dumbbell spoon. Introducing the ARCTIC ZERO PintCrusher. The only weight that helps you pump up, while you dig in.
ARCTIC ZERO PINT EATING COMPETITION
Telly Award, silver, branded content campaign — social
Eating competitions are generally reserved for unhealthy fair like pies, pizza, and hot dogs. They often leave competitors sweaty, and the audience nauseous. But not this one! The Arctic Zero Pint Eating Competition invited the Internet’s fittest to help us show the world that fit people not only eat dessert, but crush pints proudly.
ZERO SWEAT WORKOUT #1: WASH IT OFF
ZERO SWEAT WORKOUT #2: LAUGH IT OFF
ZERO SWEAT WORKOUT #3: SCRUB IT OFF
ZERO SWEAT WORKOUT #6: RUN IT OFF
ZERO SWEAT WORKOUT #4: DRY IT OFF
No time to workout? No prob. You probably burned off a serving of Arctic Zero just by reading this. The Zero Sweat series I co-wrote and directed made everyday activities into legit dessert-worthy workouts. It also taught me about 30 ways to burn off 80-150 calories.
ARCTIC ZERO ANTHEM 2017
No budget, no problem. My ACD partner, Grazina Snipas, and I rolled up our sleeves to make this anthem video. We supplemented stock video with custom product shots. I food styled. Voiceover was directed by me, and done by my multi-talented friend Monika Felice Smith.
PUNCHY PINT SERIES
The Punchy Pint series introduced all of the flavors of Arctic Zero, while speaking straight to the fitness audiences we were trying to reach.