Bud Light | Up For Whatever
Bud Light's "Up For Whatever" campaign kicked off with a new bottle that provoked consumers to embrace the possibilities.
My team led social during that time with a UGC-led social sweeps, that invited select fans to the brand's exclusive Super Bowl activation, House of Whatever.
A land where Shaq posed stoically on a throne for painters, Nicki Minaj sang in a full body fishnet, and Diplo DJ'd at a pajama dance party. I chased a photographer around IRL to concept and capture on-the-fly.
Here are some snippets of the real-time event content.
Post-event, we used the footage to create super quick, Super Bowl game responses.